ACHIRON/MCTIGUE ADVERTISING & DIRECT RESPONSE

OUTERS....MAGALOGS....BILLING....RENEWALS....DONOR....INSERT CARDS....SALES LETTERS...PARTNERSHIPS...WRAPS


OVER-ACHIEVING OUTER ENVELOPES


Created more than 10 years ago, this renewal effort we developed for
Money Magazine
achieved an unheard-of 200 index, one of Time Inc's
highest scoring packages ever. It is still being mailed today.



Fast Company came to us after its initial new subscriber efforts failed to launch
the magazine successfully. We created the position that ugly is beautiful, showing
the magazine beat up and torn apart due to its many useful articles being clipped and
passed around. The effort became an instant control and remained so for several years.



This Family Handyman renewal effort achieved the rare distinction of
outpulling the sweepstakes control! It simply offered a bonus issue
in a way that visually and verbally appealed to the magazine's audience.
.



To attract more football subscribers into the Sports Illustrated camp, we
developed this one-shot package that contained an actual pouch of Gatorade.
Since Gatorade was also an advertiser, they picked up the tab for the sports drink,
making it an economical as well as an effective effort for SI.




Getting subscribers to renew their gift subscriptions is a lot easier
when you can offer them a bonus and do it in a tongue and cheek
way, as we did in this case for Forbes.

 

POWERFUL...PROVOCATIVE...COMPELLING CIRCULATION ADVERTISING.

Let Achiron/McTigue create your next winning direct mail package or series.
We'll work within your budget. Call 203-454-5524 for a free quote.

More Magazine Circulation Advertising

Archive of Monthly Circ Advertising Tips

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OUTERS....MAGALOGS....BILLING....RENEWALS....DONOR....INSERT CARDS....SALES LETTERS...PARTNERSHIPS...WRAPS


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37 Franklin St. * Westport, CT 06880 * 203-454-5524
E-mail Mitch Achiron * E-mail Jerry McTigue

2008 Achiron/McTigue